The font you use in your logo is a crucial part of your logo. Visual identity plays a big part of conveying your brand’s spirit. The current design trends indicate that today, brand owners are looking for a modern logo design. It is a no-brainer then, that if you want to make your brand appear modern, you have to make it look modern. India is the world’s reigning youth capital- and they relate more and stick to brands that feel modern. The reason is not difficult to figure out- no brand wants to look dated. It goes without saying that every brand today wants to appear modern and urban. Modern fonts- Essential components of modern logos So, the examples listed in this article talk about the main constituent fonts- not the exact fonts. Usually, their logo fonts borrow elements from multiple fonts. Note: Most brands, especially well-known ones, do not rely on a single font for their logos. So, let us look at how you can use a good font to make your logo (and by extension, your brand) appear modern. However, what font you use in the logo has a big impact on how the logo registers with your audience. When we talk of logos, we usually think in terms of colour and visuals- but rarely the font. Modern fonts can make your brand look urban and contemporary, and are essential in a modern logo design. A big part of a brand’s identity is its logo.
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